Schöne Kampagne vom Spiegel und Jung von Matt: “Je spitzer die Feder, desto mehr erkennt man”. (Zum Vergrößern anklicken)

Spiegel Spitze Feder Kampagne

The Brief: To establish the Spiegel as Germany’s best investigative political magazine.

Solution: The Spiegel magazine has the most substantiated analyses. We translate this unique journalistic quality into a fascinating visual: a big picture is created by numerous smaller pictures – which upon closer view provide all the details and background information.

Claim: A fine pen draws the more accurate picture.

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